The problem with annual targets

Yearly goals are easy to announce—and easy to forget. Without a cadence, progress drifts.

A quarterly system

1. Baseline your top categories and sites.
2. Prioritize the biggest drivers for the next quarter.
3. Review monthly with a short checkpoint.
4. Report outcomes with the same summary format each time.

What to measure

• Progress vs baseline
• Top drivers + hotspots
• Actions completed + impact achieved

Make it visible: when progress is visible, teams move faster and stakeholders gain confidence.